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Monthly Archives: March 2017

Discovering Your Most Valuable Fans

There’s no denying the most essential part of any sports organization are the fans.  Keeping fans and finding more is the basis of any successful sports program, upon which organizational vision, strategy, and budgeting are all built.  Listening to the fans seems like the most reasonable conclusion to identify what keeps fans and what brought

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Trick Play: ROI + Timing

ROI. It sometimes seem like a buzzword.  Anytime you see anything overused, it tends to start losing its punch.  Over the past several years, our LinkedIn timeline has been littered with new articles on the importance of ROI and how it must work for your business to grow.  At its core, the principle of ROI is a solid best practice.  And just so we’re on the same page,

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