Automated Calling Campaign Generates 50:1 Return!

This case study outlines our partnership with the Syracuse University Athletic Department.  Syracuse University participates in 20 intercollegiate sports and is a member of the Atlantic Coast Conference for all NCAA Division I athletics. Read on to learn how the Athletic department achieved a 50:1 return on their investment with CallMyList in a recent Football ticketing campaign.

The Challenge: With a month left before the kickoff of the 2016 Football season, Syracuse University wanted to make a push for Football ticket sales.  They needed a quick and effective sales strategy to help them reach fans.  With the University having a new head coach, they wanted to capitalize on the fan’s anticipation of the upcoming season.  Their goals were to (1) drive season ticket sales, (2) regain tickets from previous season ticket holders who had not renewed, and to (3) upsell single game purchasers to season tickets.

The Strategy:  Utilizing CallMyList’s voice broadcasting technology, Syracuse launched a calling campaign to contact thousands of new and old ticket purchasers.  To capitalize on the fans’ excitement for the season, they had the new head coach record the message that fans would be hearing on the calls.  These calls gave the fans the option to transfer to a live representative to complete their transaction or they could call back at their convenience – allowing customers to qualify themselves for the sale.

Syracuse executed their campaign by splitting their calls between 2 different days, sending half their calls on a Wednesday evening and the other half on a Friday morning.  The results were astounding.

The Results:  After executing both portions of the campaign, Syracuse achieved a return of 50x their initial investment with CallMyList!  A third of their total return came directly from the “Press 1 Now” or immediate transfer option.  Their calculated return on investment (ROI) was 4900%.  What does this mean for our client?  For every, $1 spent on their campaign, Syracuse generated $500 in sales revenue!!  The numbers speaks for themselves.

According to Syracuse, paramount to the success of their campaign was having the buy-in from the new head coach.  Having him record the campaign message gave the fans an opportunity to connect with the coach, which isn’t an everyday opportunity for fans.

Another critical aspect of executing these campaigns is tracking the results.  According to Anthony Di Fino, Associate Athletic Director at Syracuse, “You need to be able to track the results.  If you are just doing the spend without tracking the results it’s not going to be beneficial.” Anthony tracks his results real time through Ticket Master by comparing their list of called prospects with their “seats sold” reports. This is critical to quantifying their success with their automated call campaigns.

Client Feedback:  “For the return on investment, it makes a lot of sense to use automated calls for our sales leads.  You can’t overuse it, but at the same time, if you create a campaign around it and potentially hit those same folks with emails or other mediums, or even just voice broadcasting (like we did), your campaigns are going to be successful.  We have never lost money on one of these voice-broadcasting campaigns, EVER.  So why would we stop utilizing this now?” – Anthony Di Fino, Associate Athletic Director, Syracuse University

Curious if automated calls will work for your business model? We would love to discuss with you today how our voice broadcasting campaigns can further complement your current strategic marketing plans. CallMyList is an industry leader for automated calls, SMS campaigns, and contact list scrubbing. We pride ourselves on our product quality, ease of use of our products, and our dedication to customer service.

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